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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. radiantflorist.com Want to know how to gain customer trust and confidence? Follow these 13 actionable methods and you’ll be well on your way to gaining and retaining a loyal fanbase. Telling your story is a crucial part of building a brand. It shapes how your audience views you and allows them to look beyond the products and understand where you’re coming from